I’m Jasmine — a product-focused UX/UI Designer specializing in 0→1 product strategy, research-driven UX, and intuitive UI for complex systems.

 

Over the past several years, I’ve helped startups and founders turn early ideas into real, usable products. My background blends user research, interaction design, product thinking, and visual design, allowing me to move from discovery → definition → execution with speed and clarity.

 

I’ve designed across a wide range of contexts — from climate tech and fintech to marketplaces, community platforms, and consumer mobile apps. My work often lives at the intersection of complex workflows and clear, human-centered experiences, whether that means designing a dual-sided marketplace, streamlining an admin portal, or shaping an entirely new product ecosystem from a blank page.

 

Before design, I worked in marketing, storytelling, and brand development. That experience still shapes how I think: I approach product design with an understanding of behavior, communication, and the emotional layer behind every interaction.

 

Previously

Lead Product Designer at Rubicon Carbon, designing customer and admin portals for a climate fintech platform — including marketplace workflows, reporting systems, and new product initiatives.